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Fraud ad scheme hits popular queer dating app Grindr The app became the perfect target given its massive user database. The Norwegian Consumer Council recently criticized the app for exposing sensitive user data and now a Pixalate report indicates that ad fraudsters stole revenue from advertisers through the Android app and targeted connected Roku apps and devices.
The ad scheme, titled DiCaprio, was "weaponized by ad fraudsters, using real people's devices as proxies to carry out apparent dating app ad, raising even more questions around app security, consumer privacy, national security, and ad dating app ad prevention," according to the cybersecurity team's report.
Why Grindr — The alleged ad fraud shows how mobile apps carry loopholes that can be easily exploited by bad actors. Dating apps such as Grindr are the prime target as "users are on them constantly. What Roku says — A representative for the company told The New York Daily News that Roku had "determined that the activity referenced is not happening on the Roku platform.
It appears someone has created one or more Android apps that fraudulently attempt to simulate ad requests sourcing from a Roku device.
Leveraging Mobile Action's ad intelligence data, we look at where dating apps advertise in terms of in-app ad networks and with which creatives. Facebook has blocked a queer and polyamorous-friendly dating app from posting ads, saying there isn't a global appetite for it. Julia Naftulin. After being bombarded by constant advertising for online dating sites, such as Match and eHarmony and increasing presence of dating apps in my friends' lives;. Since the popular dating app responsible for many cases of of its peers, dating site eharmony doesn't have advertising on its platform at all. ECPMs is a metric used to measure an app publisher's ad monetisation performance. Similarly, dating apps also boasted higher click-through.
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